Sharpen your
go-to-market.
Accelerate revenue.
Cut through the noise.
Strategic marketing and GTM advisory for bold B2B founders and scaleups.
Sharpen your go-to-market
Accelerate revenue.
Cut through the noise.
Accelerated
Marketing by Clair
Bush
I’m Clair Bush, a strategic advisor and fractional CMO working with talent-tech and HR-tech companies to reset go-to-market strategies, define compelling messaging, and unlock scalable growth. Whether you're post-Series A or building your path to profitability, I help simplify and strengthen your commercial approach.
Book a Free GTM Clarity Call
Trusted by Talent-Tech Operators, Founders & VCs
// Proof It Works
GTM, Messaging, Brand & Growth Strategy for Talent-Tech
// What I Do
With over 20 years operating in the talent acquisition and recruitment sector, I bring deep industry knowledge and commercial insight to help scaling talent-tech and HR-tech businesses accelerate growth.
Go‑to‑Market & Growth Strategy
I partner with founders and leadership teams to build GTM strategies that actually drive revenue - aligning product, marketing, and sales to supercharge deal flow and achieve measurable commercial outcomes.
Messaging & Positioning That Converts
I craft differentiated, sales-ready messaging that resonates with buyers and empowers your team to win more business and stand out in a crowded market.
ICP & Segmentation Strategy
I sharpen focus on the right markets, buyer personas, and segments, ensuring your resources are aimed where they create the most commercial impact.
Brand Strategy That Builds Market Presence
I align your employer and commercial brands to elevate market visibility, create demand, and strengthen your reputation with both talent and clients.
Project-based or fractional support, delivered as a strategic partner embedded in your leadership team - focused on driving tangible growth, not just marketing activity.
// How I work:
Mentoring the Next Generation of Marketing Leaders
// Mentoring & Advisory
Alongside my client work, I mentor ambitious junior and mid-level marketers looking to grow into strategic leadership roles. Whether you're leading your first campaign, navigating stakeholder alignment, or aiming for your first Head of Marketing role — I offer structured, no-fluff guidance rooted in real-world experience.
Chat With Clair
If you're a marketing lead looking for a sounding board or a startup building up in-house talent — let's talk about how I can help.
Let’s talk marketing!Conversations That
Shape the Industry
// Events & Community
I speak, judge, host and contribute at leading talent-tech and GTM events. Whether I’m sharing insights from events I’ve attended and presented at, or hosting panel discussions and interviews with industry leaders — I love creating experiences that connect and energise the community.
Flexible Support That Matches Your Growth Stage
// How We Work Together
Fractional CMO Engagements
Ongoing strategic support and embedded leadership
Workshops & Sprints
Fast-turnaround execution and strategic alignment
GTM Reset Projects
30-day intensive to sharpen your GTM and messaging
Brand Strategy Projects
Clarity and structure for your employer, commercial, or platform brand
Built for Founders and GTM Leaders in Talent-Tech
// Who I Work With
I partner with:
- Founders of early-stage or Series A+ talent-tech businesses
- Revenue and marketing leaders at HR-tech scaleups
- Venture-backed teams preparing for growth or exit
If you’re building in a crowded category and your message isn’t landing — I can help.
I’ve spent over 20 years in the talent acquisition and recruitment sector, helping scaling businesses sharpen their strategy and accelerate growth.
// Background
From leading go-to-market transformations for AI platforms to modernising global media groups and building market strategies for private equity-backed consultancies, I’ve worked hands-on with founders and leadership teams to unlock commercial impact.
The results? Multi-million-pound inbound pipelines, tripled lead volumes, and leadership teams equipped with the strategies and campaigns to scale with confidence.
The results? Multi-million-pound inbound pipelines, tripled lead volumes, and leadership teams equipped with the strategies and campaigns to scale with confidence.
What I’m Seeing In the Market
// Insights & Ideas
What if your go-to-market strategy isn’t a strategy at all? In talent tech scaleups, I often see GTM plans that are either so vague they’re
When you’ve built something good – something you believe in – it’s gutting to see it stall. But that’s what happens when your GTM doesn’t
Sometimes, your go-to-market strategy doesn’t need a rebrand or a budget boost. It needs a reset. Founders often come to me when they’ve lost traction.
FAQs
// Events & Community
What does a fractional CMO do?
A fractional CMO provides part-time executive marketing leadership, helping you set strategy, guide execution, and align cross-functional teams without the full-time overhead.
How fast can we see results?
My GTM reset projects often create visible traction in under 30 days — with clear message-market fit and better team alignment.
Do you work with early-stage startups?
Yes. Especially if you’ve already launched and need to focus your messaging, sharpen your positioning, or align marketing and sales for scale.
What’s the typical engagement model?
Most clients start with a GTM reset or advisory sprint, then move into a fractional engagement to build momentum over
Ready to Sharpen Your GTM?
Let’s get under the hood and figure out what’s really slowing down growth. Book a free clarity call — or drop me a line to see if it’s a fit.
Book a Free GTM Clarity Call